Persuasion in the age of social media - Part 1

Justin Kingsley
Vice President, Bleublancrouge

Justin Kingsley, a leading strategist and creative thinker at Montreal advertising agency Bleublancrouge talks about the way the Internet and social media are reshaping our lives. He offers his perspective on how marketers, government and citizens need to adjust their thinking in order to use these new "tools" to communicate effectively and build meaningful relationships with diverse constituencies.